A Las Vegas casino restaurant named after the Southern rock band Lynyrd Skynyrd filed for bankruptcy less than a year after opening.

The move is a new twist on the band’s song, “Gimme three Steps.” Instead of three steps out the door, it is three steps to Chapter 11 of the U.S. Bankruptcy Court. Restaurants fail all the time. But the concept of trying to lure gamblers through the use of a Southern rock band shows the lengths casinos go to create customer affinity in the effort to separate folks from their money.

Lynyrd Skynyrd became famous in the 1970s with the hit songs “Free Bird” and “Sweet Home Alabama.” At the peak of the band’s success, three members died in an airplane crash in 1977. The band added other members and has continued to tour.

Lynyrd Skynyrd performed at the grand opening of the restaurant at the Excalibur Hotel and Casino in Las Vegas. But less than a year later, the Lynyrd Skynyrd BBQ & Beer in the Excalibur Hotel and Casino in Las Vegas filed for Chapter 11 bankruptcy with fewer than $50,000 in assets.